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Social-Media-Training

By Michael Jordan Schultz

Regardless, you brand should be active or at least present on social media. The benefit of at least having a presence on social media is twofold: you show up if someone happens to look you up on social media and your social profiles create another link for your SEO value.

Working on social media is an ever changing avenue. For example, Facebook is largely becoming a pay-to-play network. Organic reach is down immensely and the need to boost every post has increased.

Whether you choose to shell out money for boosted posts or social advertising, one thing remains constant: Your social media should be optimized.

The good thing is that social media optimization is not nearly as complicated as search engine optimization. While we could probably write an entire book on social media optimization and marketing (maybe somewhere down the road), we'll start your off with this quick primer.

Keep With the Times (and Sizes)

All social networks love to change and adapt. Unfortunately this affects your profiles. The addition of a new image format, resizing of your profile pic space, or adjusting the character limit all play a part in how you approach the semantics of social media.

It's hard to keep up with the constant changing of sizing for things like newsfeed images and ad images. Luckily, our friends at SproutSocial have put together a nifty little resource that they claim they will continually update.

Gone are the days of googling "current Facebook mobile newsfeed ad image size"!

How Often Can You Post

Should you be tweeting once a day, twice a day, or ten times a day? More than likely it is not the latter. The problem here is that there is no true answer. You will surely find recommendations from a handful for resources around the web. Those are a great start.

However you will only truly find your frequency optimization through testing. You'll want to look at metrics like engagement, click throughs, and number of followers to determine the optimal frequency for your social media. More than likely this frequency number will differ from platform to platform.

If you find that sending out 2 Facebook posts per day starts to drive away some of your "Likers", you'll want to take it down a notch.

It's Always 5 O'Clock Somewhere

Try posting at different times on different days. Again, there are resources that provide suggestions as to best times to post. Those suggestions are based on aggregate numbers for the social media as a whole so take that advice with a grain of salt.

The best practice is to experiment yourself. Some networks see best results in the morning while others see higher engagement during weekend nights. It all depends on your fans, your industry, and your content.

Testing makes perfect.

Complete Your Profiles

Nothing is more frustrating than stumbling upon a profile that has been thrown together haphazardly.

Really take the time to completely fill out each section of your profiles. Updating each section such as contact information, website, and location all provide your customers with accurate information as well as showing them you have your stuff together when it comes to social.

Make sure you have graphics for every section needed. It looks pretty dull when your company page has no cover photo.

You'll also want to have some posts ready to go that you can backdate so it doesn't look like you just joined Facebook or Twitter yesterday.

Your Social Media Should Not Just Be On Facebook, Twitter And So Forth.

Your website, blog, email signatures, business cards, advertising, and more are all avenues to promote your social media.

Not everyone will assume you have a Facebook page just because you created one. You need to let your customers know that you have one and that they will receive some form of benefit from supporting you on social media.

It's sort of like the saying "If a tree falls in the forest and no one is around to hear it, does it make a sound?". If you created a Facebook page but no one is there to "Like" it, does it really exist?

Now, before we start getting too philosophical on you, let's recap. To optimize your campaign, you'll want to focus on the following areas.

  • Keep up with the changes that social networks implement
  • Test what posting frequency works best for your social media profiles
  • Test what times elicit the best results from your followership
  • Make sure your profiles are completely filled out
  • Promote your campaign through avenues that are not social media

If you're interested in getting in contact with a talented group of professionals, I highly recommend getting in contact with CampWest Agency. Find them online here: campwestagency.com Here is my contact: mike@campwestagency.com

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